Agoo logo pack
Agoo by Ardent - https://agoo.ardent.africa/brand

Logo files for Agoo by Ardent. The full guidelines, with examples,
are at https://agoo.ardent.africa/brand.


FILES

  svg/   Vector files. Use these for screen, and for most other work.
  png/   Transparent PNGs at 300 dpi, with a small margin.
  pdf/   CMYK PDFs for print. Text is outlined; no fonts needed.


LOGOS

  agoo-lockup            The doorway mark and the agoo wordmark. Use it by default.
  agoo-lockup-endorsed   With "by Ardent". For marketing, investor and legal
                         material, where the Ardent parent brand matters.
  agoo-mark              The doorway alone. For square spaces, app icons and
                         anywhere under 24 px tall.
  agoo-wordmark          The wordmark alone. Only where the doorway mark already
                         appears on the same surface.
  powered-by-agoo        For organisations and integrators whose own front door
                         runs on Agoo (svg and png only).


COLOURWAYS (file name suffix)

  (none)        Full colour, for white and light grounds.
  -reversed     For Agoo Ink and other dark grounds.
  -mono-ink     One colour, Agoo Ink. For single-colour print on light grounds.
  -mono-white   One colour, white. For dark grounds, foil and etching.
  -mono-gold    One colour, Agoo Gold. On Agoo Ink or dark grounds only.

  The logo is never placed on a gold ground.


COLOUR

  Agoo Ink    HEX #0B1524   RGB 11 21 36    CMYK 85 75 50 70   ~ PANTONE 296 C
  Agoo Gold   HEX #E9AC33   RGB 233 172 51  CMYK 5 33 93 0     ~ PANTONE 7409 C

  Gold is an accent. Never set small text in gold on white. Approve PANTONE
  matches against a physical PANTONE guide before a print run.


CLEAR SPACE AND MINIMUM SIZE

  Keep clear space equal to the height of the doorway's inner opening on every
  side of the logo (about 0.83 x the height of the mark).

  Minimum size    Screen    Print    Embroidery
  Lockup          20 px     6 mm     25 mm wide
  Mark            16 px     5 mm     12 mm tall


PLEASE DON'T

  Stretch, rotate, outline or shadow the logo. Recolour the door light. Place
  the logo on gold. Set the wordmark in live type. Rearrange the mark and the
  wordmark. Use Agoo marks in your own product names or domains, or suggest a
  partnership or endorsement without our written agreement.


CONTACT

  Questions, or permission for anything not covered here:
  agoo@ardentafrica.com - +233 30 398 3393
  Ardent Africa Foundation LBG, Accra, Ghana
