agoo.reviews
Agoo Reviews is an open review platform for Ghana and Africa, at agoo.reviews. Anyone with an account confirmed by phone or email can review any business, every review carries a label saying how it was checked, and money never changes a score, the order of reviews or a place in search.
Reading is open to everyone, with no account. Run a business? Manage your page in Agoo
Illustrative: a fictional guest house on agoo.reviews, with fictional reviews.
Why it’s different
Every business on Agoo Reviews is held to the same rules, whether it pays Agoo or has never heard of it.
Nobody can buy a better score
Money never changes a score, the order of reviews or a place in search.
Nothing on a page is for sale: no featured places, no paid badges, no pinned reviews. It’s built into Agoo Reviews itself. The part that works out scores and search order can’t see plans, payments or whether a business uses Agoo.
A label on each review says what was confirmed about the person behind it, from a real Agoo check-in or booking down to a confirmed email. Readers can narrow a page to one label; the score stays the same.
Agoo’s own categories, written for the places people use here: banks and mobile money points, clinics, schools, shops, guest houses and chop bars. Each branch shows its town, and its GhanaPost digital address where it’s known.
Sign in with a code by text or email, with no password. Pages stay light on a budget phone and a busy network, and the Agoo Reviews apps for iPhone and Android carry the same pages, natively.
Verification labels
A label says what was confirmed about the person behind a review, never that the review is true. Readers can narrow any page to one label, and the score stays the same: labels never move it.
For readers
Search by name, category or town, and put the results in the order you choose: best match, most reviewed, highest score or newest reviews. Each place shows its score with how it was worked out, the spread of stars, how its reviews were checked and how often the business replies. Reading is open to everyone, with no account.
For businesses
Every business can claim its page free, correct its facts, reply to any review in public and flag one that breaks the published rules. Agoo organisations that serve the public get their page 14 days after their Owner and Admins are told, with every branch listed, and manage it in the Console under Feedback → Public reviews. No business can edit, hide, reorder or pay to remove a review.
The review QR code
Print the review QR poster for a counter, a waiting room or the door, or let the kiosk show it after check-out. A visitor scans it with their phone’s camera and lands on your page. When their confirmed phone matches a check-in or booking, their review carries Verified visit, the strongest label there is.
Review tools
Review tools come at three levels, and Agoo plans include one. Paid levels help a business ask more customers and understand what they say. They never touch the page, the score or a place in search.
BasicFree, for ever
Everything a business needs to stand up for itself, free for ever.
Reviews Plus
For a shop, clinic or office that wants to ask every customer.
Reviews Business
For chains and busy branches, with WhatsApp and the API.
Your page on Agoo Reviews looks the same and is ranked the same whatever you pay. More branches with your level's tools come in Advanced reviews packs; over 50 branches, on request. Paid on the web, never in the app, and Agoo's sector offers apply.
How scores work
Every place is scored by the same published formula, from the stars and dates of its published reviews. Nobody can pay to change it, and being an Agoo customer makes no difference.
Each place starts as if it already had 5 reviews of 3.5 stars, so one five-star review can’t make a 5.0, and one bad day can’t sink it.
A review counts fully when it’s new, and its weight halves every 12 months.
After 24 months a review stays on the page for the record, but no longer counts in the score.
Until then, the page says “No score yet”.
The worked example from the score page on agoo.reviews.
Trust and moderation
Ardent runs Agoo Reviews and moderates it with its own team. The rules are published, decisions come with reasons, and the numbers are reported in the open.
Every new review is screened as it arrives. Anything doubtful goes to Ardent’s own moderation team, who decide against the published guidelines. Moderators never change a review’s words.
Anyone can report a review and a business can flag one, free. When a review comes down, both sides are told which rule it broke and can appeal.
A formal route for a defamation or privacy complaint, handled as Ghana’s law sets out, with every step on record.
How many reviews were published, held and removed, and why, with paying and non-paying businesses counted side by side.
Clinics, schools and places of worship open only after a moderator confirms them. Staff there are named by role, and those reviews never show on a reviewer’s profile.
Reviewers show as a first name and initial, such as Kofi M., or a name they choose. No business ever sees their phone number or email.
And more
Every page, every review and every reply, with no account and nothing to install.
What was checked about the reviewer, from Verified visit to a confirmed email.
One formula for every place, with a worked example anyone can follow.
No featured places, paid badges or pinned reviews, and no ads on a business’s page.
For every business, whatever it pays, one public reply per review.
For each branch, never counted against your tracked QR codes.
Screened first, decided by Ardent’s team against published rules, with appeals.
Light pages for any browser, and the Agoo Reviews apps for iPhone and Android.
Questions
Anything else? Our team in Accra replies within one working day.
Honest reviews of the places you use in Ghana and across Africa, each with a label that says how it was checked.